Research/Consumer Insights, Naming, Brand Strategy, Messaging, Brand Identity, Brand System Design, Social Strategy, Website, Videos
Beyond 12’s mission is to close the economic divide by providing first-generation Black and Brown students with the tools they need to graduate from college. They marry human coaches with digital tools to amplify a student’s power and agency. Their success has been covered in Fast Company, Vanity Fair and in TED talks, and you can see the effect firsthand on the students. Graduation success rates rocketed to 88% compared with just 42% before. Hell, yeah! That’s music to our ears. A client for 15 years, we love watching the B12 brand grow and thrive!