With no federal guidelines and state-by-state law and regulatory discrepancies, the cannabis industry can feel like the wild west. Yet, cannabis consumption is growing for both medical use and personal enjoyment. Lucid Green drives trust and transparency for consumers and cannabis brands alike. Comprised of a network of dispensaries, brands, and consumers, they possess the most comprehensive research and data in the industry. Driver8 worked closely with Lucid Green to understand their audiences to create a deeply useful and engaging mobile app.