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Open Up Resources

Research/Consumer Insights, Brand Strategy, Naming, Messaging, Brand Identity, Brand System Design, Website, Digital and Print Educational Materials

Schools across the country face the grim reality of unending budget cuts. Shrinking resources for core educational materials are not only expensive and difficult to update, but are monopolized by just three publishers. Open Up Resources redefines convention by providing high quality, open source materials so that opportunity and learning is accessible to all children—regardless of economic circumstances. The result: a distinct and flexible brand that stands on its own, yet works seamlessly with their diverse array of content partners.

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