Research/Consumer Insights, Brand Strategy, Messaging, Brand Identity, Brand System Design, Website, Social Strategy, Campaigns
The illegal sex trade is a $55 billion dollar industry preying on the most vulnerable youth. My Life My Choice combats this unfair fight by uniquely harnessing the strength of survivors with a comprehensive, evidence-informed approach to give power to youth who experience sexual exploitation. They serve as a model for communities across the country set on changing not only lives, but the structural inequities that give rise to trafficking and sexual exploitation. A partner and client for nearly 20 years, we are proud to have helped bring to life the enormous impact of their work.